US Green Building Council
"Greening the Heartland"
 Presentation

John Tintera, Principal with Centaurus Partners, LLC, will present on the topic of "Selling Green Building Initiatives to Corporations" at the Greening the Heartland conference in Kansas City, May 17-19, 2006.  Mr. Tintera will address issues related to effectively communicating the benefits of sustainable real estate behavior outside of the context of the development, design, and construction sectors that are already aware of many benefits as seen from their own perspectives.

In order to convince corporate management of the advantages behind green building initiatives, it is important to utilize the objectives and language of corporate goals. 

If a green building initiative is proposed in terms of control and accountability, public relations, risk management, continuous quality improvement, and innovation, such language will make a proposal more easily understood by corporate decision-makers and accelerate the acceptance and ultimate integration of sustainable building practices within the larger corporate goals.

Thursday May 18
 Commercial Buildings: Session 202

Corporate Management:
 Sustainability and the Bottom Line

The dollars and sense of green building. How to talk to top executives in the language and values they understand—people, dollars and risk management.

Noah Chesnin, Project Coordinator, The Green Roundtable
Jack Cottrell, CEO, Workstage, LLC
John B. Tintera, Principal, Centaurus Partners

Additional information about the conference:

Visit the Greening the Heartland web site

Download the conference brochure (pdf format)